How we grew
Immediately after WWII, in 1945, The State Petroleum Company Jugopetrol was founded. The first Jugopetrol office in Novi Sad and branches in the Yugoslavian republics were opened in 1948. At the beginning, up until 1953, Jugopetrol operated at three gas stations in Belgrade: Železnička, Čukarica and Zeleni venac, when the number of cars in Belgrade was pretty modest. These gas stations sold petrol, diesel, petroleum for lights, and motors and machine oils. Intensive construction of gas stations began in the 60s. The development of the gas industry and the increase in the number of cars increased demand for petroleum products. Aside from fuel, which is the core of business at gas stations, the company would offer some complementary products and consumer goods. In its endeavor to attract customers, the company introduced new services at gas stations, such as washing windscreens, motor oil check and replacement, tyre pressure measurement, promotions and giveaways. At the gas station in Petrovaradin at the beginning of the 70s a so-called hot pump was made with an all-girl promo team in red and white outfits called hot pants. Apart from this concept being a surprise at the time even for foreigners, this attraction represented part of the effort to improve services at all gas stations. In Novi Sad, gas station employees wore white uniforms and gloves and became known as Swans, and the range of consumer goods exceeded the usual offer in other retail outlets in the second half of the 70s.
The 90s were a time of paused development, caused by wars on the territory of former Yugoslavia and the division of the Yugoslavian market. During the NATO bombing in 1999, a significant portion of production capacities was destroyed, however NAP and Jugopetrol restored the destroyed facilities at the beginning of the new millennium. With the arrival of the new strategic partner Gazprom Neft in 2008, the improvement of retail outlets became one of the key goals, and in 2012 a new visual identity of NIS PETROL gas stations was introduced, the so-called NIS PETROL Tricolor, as the start of the modernization and rebranding process of the NIS PETROL retail network.